Meet Jose Garrido, Owner 

Jose was born in Miami and raised in Maplewood, New Jersey.  He has fond childhood memories spending time with his father, gardening and enjoying time outdoors. He recalls countless conversations and lessons learned from a father who was from a long line of coffee farmers and vineyard owners from Spain.  One of his  favorite expressions, "Todo tiene su arte y ciencia"  ("There is art and science to everything"), became one of Jose’s most deeply held beliefs.


After a 20-year career in the investment management industry, it was time for Jose to go back to his ‘green’ roots and build a business that not only allowed him to be outdoors, but enabled him to explore the art and science of lawns and soil. With a socially responsible business, dedicated to organic methods, it is Jose's goal to prove that one can have a beautiful green lawn with biologically rich soil, without harming the environment or those closest to us.  


Jose resides in South Orange, NJ with his wife, Andrea, two daughters, Alexa and Annalise and their dog, Libby.

The Green Roots Story

As a long-time lawn and garden enthusiast, I’ve always appreciated having and maintaining a green and thriving lawn. But once I became a father and then more recently, a dog owner, I started paying more attention to the chemicals and pesticides that were being applied to the lawns in my community. Unfortunately, I couldn’t find a lawn care company that offered a comprehensive organic and safer lawn program or could really explain what types of chemicals they were going to put on my lawn.  For a while, I left my lawn untreated and suffered through the consequences of having a lawn with brown patches and which was overtaken with weeds.


After research and training, I learned the key to a healthy lawn isn’t really about the grass, but more importantly, the health of the underlying soil.  To have a lawn that is resistant, strong and sustainable, you need a soil, rich with organic matter and thriving with beneficial micro-organisms that help cycle the nutrients that feed the roots.  More importantly, grass that is addicted to chemicals depends on them to survive, while those same chemicals destroy the microbial ecosystem in the soil!


This is when I came across a New Hampshire-based company that produces an amazing line of high quality ‘2nd generation’ organic lawn fertilizers and nutrients. It was then that I decided it would be great to bring these high-quality organic products and my expertise of renovating and treating lawns to my local and surrounding communities.  I visited and trained with the founder of this company, and soon thereafter, Green Roots Organic Lawn Care was born.